You cant turn a corner these days without seeing at least one person playing on their iphone. They have become the ‘must-have’ accessories of the last few years and they arguably make the owner look both important and often smug. They may have good reason for this look though as the iphone is so adaptable they could be doing all manner of things. Updating their Facebook account, looking for directions to the nearest bar, or just playing one of the thousands of games available to the iphone. With so much flexibility and innovation in the iphone, it was only so long before companies started issuing them to their staff as work tools. So why has the iphone been embraced so much by so many companies?

Geo Location. One of the iphones most impressive features is the integration of Google Maps. Other phones and navigation toys use this feature, but not as well as the iphone. You can find directions to a meeting or plan a tour with some journalists for example with a couple of touches of the screen. On top of this, and as long as every agrees, you can track the location of everyone in a group on a worldwide map. This makes the phone very beneficial for a transport companies, event security businesses or any company that has a lot of people scattered around really. Augmented reality is the latest new toy everyone is talking about. The iphone was one of the first to have an application that allowed users to engage in this technology, with allows people to place virtual tags on a 3D map, that other people can read when they are in the same location. This opens up many doors for companies, including being able to scout out the best places for a new store, to leaving a virtual breadcrumb for customers to their existing store for example. Some companies are even using this for team building events, using geo-tags at various locations instead of orienteering checkpoints. There are no limits to the possibilities.

Internal Apps. Everyone knows that iphone applications can be created by anyone and shared with the world via the App Store. Not all iphones applications however need to be shared with the world, you might want some that only your colleges can use. For example, maybe a company want to create an internal communications platform where members of a team can instantly message each other, or quickly send stock orders to base…this is possible. There are even apps for alerting you when your colleges have free time in their schedule, which of course not everyone wants you to know.

Internet Browsing. As with the Google Maps application, the internet browsing is also very proficient on the iphone. This allows people to send and pick up emails much faster and when you just want to browse the net for info, this is much faster also. Also, with the increasing prominence of social media in many companies overall marketing strategy, staff are able to keep up to date with what is being said about the company on sites such as Twitter and Facebook. One thing is for sure though, will all these new iphones around, business insurance premiums are certain to rise.